Unfortunately I've developed sensitivity to all sorts of shampoos I've used in the past, they now cause skin irritation around my eyes. This product is so gentle, it doesn't cause me any irritation and leaves my hair so soft and shiny, I don't even need to use a conditioner. I've recommended it to everyone I know, my whole family uses it now. Thank you elave.

Elave baby products are the only products I trust to use on my newborn and this shampoo won't disappoint. It's really gentle on my son's scalp and doesn't cause him the itchiness that other baby shampoos do. A little goes a long way on tiny locks,the bottle is very good value.

Lovely gentle shampoo, leaves baby hair soft and shiny. No fragrance at all which is great. I'm a vegetarian so it was a big bonus that it is also vegan.

I use elave baby shampoo on my little one and I find it fantastic. My son had dry, flaky skin on his face and my pharmacist advised that the baby shampoo I was using could be responsible, who would of thought. She recommended Elave baby shampoo and the difference was immediate, no more dry or flaky skin!